What To Do When Your Creative Juices Just Aren’t Flowing

These days if your creativity is not on 10 everyday you are going to struggle to create content and was we know content is the key component to any good digital marketing strategy. What then do we do when our creativity juices feel like they have run dry? Any person who undertakes a creative endeavor will tell you that it is completely normal to feel like all your good ideas have dried up, but rest assured they have not, they may just need a little help blossoming on some days more than others. The good news is that there are some proven strategies you can employ to squeeze a little creativity out of those fingers and toes, even when you’re not feeling your most creative self. Here are a few of the things we like to use when we are staring at a blank white screen with no blog content Read the full article…

Three Things To Check If Your Google Ads Are Not Performing

There is good news about advertising placement in the digital space and there is bad news (there is even some in between news.) The good news is that it is cost effective even for a small business. The bad news is it can be challenging to get it right. The in between news, well that’s what we want to talk about today. One of the huge positives about digital advertising compared with traditional advertising is that you are not just shooting in the dark. You can start a campaign and then almost instantly see how it is doing. This is a great thing, especially for small businesses who are limited in their marketing spend. There are also a LOT of moving parts to “get right” in order to have a successful campaign. The moving parts can make or break your campaign and the in between news is that you have Read the full article…

How Many Listeners Should You Expect From Your Podcast?

Just like all of your digital marketing strategies you need to have a plan and measurable statistics to ensure that you are getting an return on investment (ROI) from your podcast. It is nice for your business to have a presence on the fastest growing content platform on the web, but if you don’t know what success looks like you’ll just be yelling into the abyss without a clear understanding if it is working. The good news is that most of the work of figuring out how many people are listening to your podcast and who they are is done for you if you pick the right podcasting host. For our podcasts we use Spreaker which is a cost-effective and robust platform that allows us to measure all of the statistics necessary to truly understand the ROI on our podcast episodes. When you are getting started you need to have Read the full article…

How Many SEO Blogs Are Enough

One of the most time consuming items on your digital marketing plan is going to be writing content in the form of SEO Blogs. Writing content that is optimized for the search engines but is easily digestable for your clients or customers to read can be a challenge for even the most experienced writers among us. It is, however, critical to your digital marketing strategy and if you skip it because it is time consuming you will find yourself spending more time pulling out your hair for lack of website traffic then you would have spent just writing the blogs. Search engines like Google thrive on content and serving the most relevant content to their users, it’s what gives them credibility in the eyes of their users. They want to be able to serve recent and relevant content so that their users find what they need quickly. If they do, Read the full article…

You Should Expect More From Your Digital Marketing Agency

When you are in search of a company to handle all of your digital marketing planning you will want to consider if they have experience with Search Engine Optimization (SEO), social media management, video production, ad buying, and so much more. Anything that has to do with your digital marketing strategy they should be prepared to handle. There are also some intangibles you should be looking for when deciding on the right team to go with. You will want to make sure your personality clicks, make sure they share your vision of your company, and ensure that they are willing to do whatever it takes to make sure your company is successful. It’s that last point I want to focus on today. Does your digital marketing agency go above and beyond to help you even when it has nothing to do with your Instagram presence? We have been working with Read the full article…

The Five Elements Of Search Engine Optimization You Should Start With

One of the most critical pieces of your digital marketing strategy needs to be Search Engine Optimization (SEO) of your website. If you are not optimizing your website for the search engines, no one is going to find you. Search engines are automated services that scour the Internet for new and relevant content on the most common searches that people have. It is not a person behind a computer who will serve your website to a user, it is an algorithm and therefore your website has to have certain things that that algorithm is looking for in order to be crawled in a timely manner. One of the most important elements of SEO is the content that you write on the page. This is critical to being found and indexed by the search engines, but it is not the only thing you should pay attention to. Start with your content Read the full article…