We know there is a whole lot that goes into a social media campaign for small and medium sized businesses and in particular businesses that are trying to break through the noise that all of these social channels create.
In our decade of campaign building we have experience with quite a few ways to breakthrough the noise that have helped businesses stand out among their competition.
Take for instance this viral skincare influencer campaign that led to 40% year over year revenue growth for our client. We leveraged the power of influencers to develop content for the brand and gain exposure and market share in an incredibly crowded space.
It is important to develop content that is engaging and targets your demographic appropriately. To that end, along with our client, the Negg egg products, we developed a targeted video show called “Bonnie’s Kitchen” that spoke directly to an older and more affluent demographic to provide value and create content that built brand awareness.
Social media can be used in a variety of ways and there is a need to use it appropriately for the target audience. For the attorneys that we serve, we have utilized social media to develop content that is informative to help brand the firms as knowledgeable and experienced to prospective clients.
For our real estate clients social media has been a valuable tool to showcase properties coming on to the market and has helped deliver sales results before properties are even listed on the Multiple Listing Service (MLS). Our stunning content and creative use of a well-researched and targeted account name has helped deliver international clients looking for representation in the U.S. to our client’s doorstep.
Social media can be used in a variety of different ways and to achieve a wide range of objectives. We never create one-size fits all content and are always on the lookout for the perfect angle to help you grow and develop content that amazes and delivers results.
