It’s hard to believe that podcasting is still considered an emerging marketing tool, but it is true. With more than 460 million active listeners in 2023 projected to grow to just over 500 million in 2024, podcasting has become an essential marketing tool for businesses of all sizes.

Like with most other digital assets, a podcast is a perfect way to grow awareness of your brand and create a deep connection with potential customers by providing them with valuable information that they can put into action in their daily lives while also positioning yourself as a trusted resource.

Unlike most other digital assets, a podcast allows you to have a long-form “conversation” with potential customers that can power your growth for years to come.