You have a million things to do, how could you possibly prioritize starting a podcast for your business? Of course, it’s not only the HOW you would want to prioritize starting a podcast it’s the WHY. Why would you want to start a podcast now?
As a medium podcasting is not new. While you can actual trace it’s origins back to the 1980s when it was affectionately known as audioblogging, podcasting in it’s current form needed to wait for mobile technology to sort itself out and didn’t become a household name until Apple coined the phrase in 2004. Since then, podcasting has been slowly growing in popularity.
So, why now?
First, let’s take a look at some of these statistics that relate to podcast listening;
- 2021 ALREADY holds the record for most podcast hours listened at 15 BILLION hours.
- In just 3 years, in 2024, there will be 100 million podcast listeners in the U.S. alone.
- 75% of all podcast listeners listen to a podcast to learn something new.
- 55% of the U.S. population has listened to at least one podcast in the last year
For anyone that has been following podcasting’s growth, these numbers are astounding and the growth trajectory is impressive. Now you know there is an audience out there, but how do you reach that audience?
Your business provides a service and you have an unmatched level of expertise in your field. Sharing this expertise with the world through a growing technology that will allow them to take you with them in the car, to the gym, or while they are doing yard work would be invaluable to your business. Providing a resource and building trust is one of the best ways you can connect with your customers and grow your client base.
Getting started developing, recording, and distributing a podcast is easier then you might think and we can help. Contact Adam, our resident podcasting nut, to chat about how we might help your business get started in the world of podcasting.
Podcasting is fun. It’s exciting. It can reach new clients that you may not have even known were out there. Plus, you don’t want that incredible podcasting voice to go to waste any longer.